Estipona Group wins Telly Award for Reno Phil TV spot
March 30, 2009 – Estipona Group has been awarded a Bronze Telly Award for the Last Conductor Standing television commercial they created for the Reno Philharmonic Orchestra. See the spot

The spot promoted the Reno’s Phil’s season long conductor search and referenced the popular American Idol reality show in its concept. Spokesman Bryan Dreamquest not only introduced the season, but presented each competitor and made the final winner announcement. The TV spot was tied to a print and direct mail campaign, as well as online audience voting. The 2008/2009 season had record subscriptions and ticket sales.

The Telly Awards honor the very best local, regional, and cable television commercials and programs, as well as the finest video and film productions, and work created for the Web. Since 1978, their mission has been to strengthen the visual arts community by inspiring, promoting, and supporting creativity. The 29th Annual Telly Awards received over 14,000 entries from all 50 states and 5 continents.


Estipona Group takes a silver Addy Award - Woop!
Reno, March 2009 - The Food For Thought logo was created for a Nevada Humanities Event.


[click picture to download pdf of RGJ article (3.7mb PDF)]
Estipona Group was honored with Nevada’s highest honor in the arts, the Governor’s Arts Award.

Reno, January 15, 2009 - Estipona was among an elite group of six to receive the award and the only business being recognized for outstanding and enduring contributions to Nevada through artistic achievement and service to the arts.

Estipona Group was recognized for Patronage in the Arts. The other honorees are Dr. James Winn for Excellence in the Arts, Doug Groves for Excellence in Folk and Traditional Arts, the Las Vegas Youth Orchestra for Leadership in Arts Education, Jane and Robert Fielden, for Leadership in the Arts: Individuals, and the Reno Philharmonic Association for Leadership in the Arts: Organizations

Arts supporters from around the state will gather to honor the winners and celebrate the arts at the 29th Annual Governor's Arts Awards, March 5, 2009 at Reno's Siena Hotel Spa Casino. click to go to Nevada Arts Council's site for info.

Estipona Group's work for the Reno Phil gets write-up in Reno News and Review(click on image to open pop-up window with story)

Edward Estipona selected into the RGJ/YPN's 20 UNDER 40 AWARDS
Reno, November 2008

Edward Estipona presents keynote speech to statewide arts organizations.
Reno, March 2008 – Edward Estipona spoke in Las Vegas on March 22 to 50 statewide arts organizations about how to take advantage of the changing landscape of local arts advocacy.

After the annual Governor Arts Awards, Estipona was a featured speaker at the Nevada Arts Council event. In his presentation, he shared his insight about the growing importance of using technology to advocate for the arts in local communities. The event also featured a presentation by Jay Dick of Americans for the Arts.

According to Susan Boskoff, executive director of the Nevada Arts Council, Estipona was a natural choice to be a keynote speaker for the event.

“Because of Edward’s extensive experience and success marketing nonprofits and arts organizations throughout our state, he was ideal to address this issue,” Boskoff said. 

Edward Estipona is the president of Estipona Group, a results-driven marketing communication company in Reno, Nevada. For more than 17 years, Estipona has helped ensure the success of his clients with innovative marketing solutions that inspire action, change attitudes, inform and entertain.

Estipona Group takes on larger agencies to win multiple Golds in local advertising competition
Reno, March 2008 – Estipona Group garnered a total of 10 Addy Awards at the Northern Nevada Addy competition held March 7 at Reno’s Peppermill Resort Casino.

With a smaller client roster and a smaller staff than most of the other Addy winning agencies, Estipona Groups was able to walk away with six Golds and a Judges Choice award. 

The agency’s Greatest Hits campaign for the Reno Philharmonic Orchestra won the six Gold Addy Awards, the Judge's Choice for Art Direction, and three Silver Addy Awards. A logo for the Washoe County Library’s Northern Nevada Reads program earned a Silver Addy.

The Addy Awards are the industry’s largest and most representative competition honoring creative excellence in advertising. These winning entries will be forwarded to the America Advertising Federation (AAF) District 14 regional Addy competition with the possibility of going on to the national Addy competition. 

In their award-winning Greatest Hits campaign, Estipona Group re-created well-known album covers, such as The Beatles’ Abbey Road, to promote orchestra concerts in a relatable and non-intimidating manner to a new generation of concert-goers.  

Estipona Group is a full-service marketing communication firm with a diverse client roster that includes health care, retail, arts and social services.  Since 1993, Estipona Group has provided innovative marketing solutions to clients in Reno and throughout the West.  

Lear Theater casts Estipona Group for new marketing effort
Reno, Sept. 17 – The Lear Theater has chosen Estipona Group to develop and implement a comprehensive branding and marketing campaign.

Calling on decades of public relations and marketing experience, Estipona Group will help the Lear Theater establish a credible voice in the community in order to raise the funds necessary to complete the theater renovations. Once the facility renovations are complete, Estipona Group will help market the venue and its performances to audiences.

Estipona Group has a strong track record with arts-related clients making the agency the ideal choice to tell the Lear’s story. Estipona Group’s Northern Nevada arts experience includes the Rhythm and Rawhide event, the Reno Philharmonic, the Reno Chamber Orchestra, and Nevada humanities.

For 15 years, Estipona Group has helped clients in Reno and throughout the West to tell their stories. The full-service, results-driven agency has a varied client roster which includes the arts, real estate, retail, health care and social services.

Estipona Group’s Dali Wiederhoft leads community fundraiser 

 Over $200,000 and 75 tons of goods collected for Tahoe fire victims
RENO, June 28 – With no money and little notice, Dali Wiederhoft of the Estipona Group organized Together for Tahoe to benefit victims of South Lake Tahoe’s Angora fire. The 12-hour fundraiser held on June 27 raised over $200,000 in cash and 75 tons of goods for Angora fire victims at the Atlantis Casino Resort Spa.

The Angora wildfire raged for over a week before destroying over 3,000 acres of dense forest and 254 homes at the south end of Lake Tahoe. Fire damages are expected to top $175 million including firefighting and clean-up costs.

Dali started organizing the relief effort the day after the Angora fire started on Sunday, June 24. Estipona Group creative team of Paige Galeoto and Brian Raszka named the effort and designed the logo while Dali created the emergency media relations plan.  That evening local TV and radio newscasts covered Together for Tahoe, launching a grassroots promotional campaign. 

Bill Schultz of Reno Radio Reps donated radio support of seven radio stations. Atlantis Casino Resort Spa hosted the event and Federal Express donated staff and 10 trucks. Police and fire officers from Reno and Sparks and Washoe County Sheriff’s Office helped collect donations all day.

Governor Jim Gibbons, First Lady Dawn Gibbons and Sparks Mayor Geno Martini arrived at 6:00am with TV news crews that covered the event live as continuous stream of donors arrived.

“Times of crisis always reveal the very best of Northern Nevadans,” said Wiederhoft. “Barely seven months after the deadly Mizpah Hotel fire, generous Truckee Meadows residents donated over $200,000.00 in cash and 75 tons of items in just 12 hours,” continued Wiederhoft.

The American Red Cross collected money and goods at the event, which will be given to Tahoe residents who qualify for assistance.

Dali is an active board trustee and advocate for families challenged by chemical dependency, mental illness and homelessness. In June the Advertising Association of Northern Nevada awarded her the 2007 Community Contribution of the Year Award and in February she was one of two civilians awarded Chiefs’ Commendations from Reno Police and Reno Fire for her Mizpah fire relief efforts, which raised over $120,000 cash for fire survivors in late 2006.

Success magazine features Edward Estipona
Reno, June 26 – Success magazine interviewed Edward Estipona, a recognized marketing and advertising expert, about the corporate value of supporting one’s community for its July/August issue.

With more than 650,000 subscribers, Success magazine reaches business people across the country with real success stories, both in business and in life.

In the interview, Estipona explained how community involvement has helped his advertising company, Estipona Group, thrive in northern Nevada. He also discussed the benefits of donating services, rather than money, to demonstrate a group’s ability to handle large projects.

Estipona’s belief in giving back to the community has garnered him vital connections, multiple clients, and the respect of his peers.

“If you don’t play well in the community,” Estipona said in the interview, “you’re going to get shut out.”

Edward Estipona is the president of Estipona Group, a results-driven communications company in Reno, Nevada. For seventeen years, his dedication to client goals and passion for telling their stories has garnered results and awards locally, regionally and nationally.

Download a PDF copy of the article here. (168k)

Estipona Group’s campaign secures additional $425,000 for Nevada arts.
Reno, June 15 – With limited time and a small budget, Estipona Group developed a successful statewide campaign to convince state legislators to vote for an increase in state funding for the arts. 

Although challenged by a short legislative session and an extremely tight state budget with many worthy causes on the agenda, Estipona Group’s campaign persuaded the Nevada Legislature to approve an additional $425,000 for the Nevada Arts Council.
The key to the campaign was stimulating a grass roots effort and engaging citizens from throughout the state. Working with a $10,000 marketing budget, Estipona Group created provocative marketing materials, a comprehensive website and timely call-to-action emails to motivate appeals at crucial points during the session.
Eye-catching bookmarks introduced the movement to business leaders and generated interest before the legislative session opened. The website introduced the community to the mission, showcased statewide art initiatives and became a vehicle for citizens to communicate with legislators easily and effectively. 
Since 1993, Estipona Group has helped ensure the success of its clients by telling stories that inspire action, change attitudes, inform, educate and amuse.

Dali Wiederhoft wins “Ad Person of the Year” award for leading

community rally after deadly Mizpah Hotel fire 
RENO, June 14 – The Advertising Association of Northern Nevada awarded Dali Wiederhoft the 2007 Community Contribution of the Year Award for her role in leading community support for survivors of Northern Nevada’s deadliest fire. Dali is vice president of public relations for the Estipona Group.

Dali was recognized for creating Project H.O.M.E (Help Our Mizpah Evacuees) for survivors of the Halloween 2006 fire at the Mizpah Hotel, a residential hotel with 110 rooms rented by working class and retired persons. The emergency fundraising campaign raised over $120,000 cash plus truckloads of donated goods that allowed residents of 80 households to start anew.

This is Dali’s second award for Project H.O.M.E.  In February 2007 she was one of two civilians awarded Commendations from Reno Police and Reno Fire Chiefs in a ceremony before the Reno City Council.

Dali is an active board trustee and advocate for families challenged by chemical dependency, mental illness and homelessness.

Estipona Group recognized in regional Addy competition for nanny website
Reno, May 2007 – Estipona Group’s website for Nanny Services of Nevada earned a Silver Addy in the America Advertising Federation (AAF) District 14 regional Addy competition.

The ADDY Awards honor excellence in advertising and cultivate the highest creative standards in the industry. The competition begins at the local level with the 210 AAF member clubs nationwide from which local winners proceed to 14 regional competitions, and those winners proceed to the national finals. District 14, comprised of Northern California and Northern Nevada, is one of the most competitive districts in the country.

On their award-winning website,, Estipona Group’s uses duotone images of children and caregivers and a clean, utilitarian design. The site was designed to give the small agency immediate credibility while reinforcing their caring, child-focused approach. The site serves both families looking for nannies and nannies seeking employment.

Estipona Group is a full-service marketing communications firm based in Reno, Nevada.

Estipona Group Named Agency of Record For Reno Philharmonic Orchestra

Reno, March 2007 – Reno Advertising Agency Estipona Group has been named agency of record for the Reno Philharmonic Orchestra for the 2007-2009 seasons. The Reno Philharmonic is the region’s premiere orchestral group offering a full season of featured performances, seasonal programs and youth education.
The Estipona Group’s work will include supporting season ticket sales, individual concert ticket sales and brand building. The span of Estipona Group’s work will include promoting conductor Barry Jekowsky’s final season with the Orchestra and the new conductor search.
“We’re very excited to represent the Reno Philharmonic Orchestra,” states agency principal Edward Estipona. “We have a long tradition of working on behalf of local arts organizations and the Philharmonic represents the cream of the crop in our community.”
Estipona Group’s arts related experience includes Rhythm & Rawhide – a collaboration between the Philharmonic Orchestra and Reno Rodeo, Arts4nevada, a statewide arts advocacy group, the Nevada Arts Council and the Reno Chamber Orchestra.

Estipona Group Picks Up Trio of Silver Addys

Reno, March 2007 - Estipona Group won three Silver Addy Awards at the 2007 Reno Addy Competition. The agency was recognized for work on the Nanny Services of Nevada website, bookmarks they created to promote arts advocacy group Arts4Nevada, and a invitation for the Nevada Chamber Music Festival.

Conducted annually by the American Advertising Federation, the ADDY® Awards are the advertising industry’s largest and most representative competition, recognizing and rewarding creative excellence in the art of advertising. These winning entries will be forwarded on to the regional competition with the possibility of progressing to the national Addy competition.

Estipona Group Art Director Featured At Local Gallery

Reno, February 2007 – Brian Raszka, Senior Art Director at Estipona Group, has a one-man show hanging at the Sierra Arts Gallery in downtown Reno February 12 through April 6. The show, entitled “PROCESS,” is a series of large, symbolic mixed media pieces
While the Sierra Arts Gallery traditionally showcases multiple local artists at a given time, Raszka earned a rare one-man. His work is also featured on the cover of the March issue of Sierra Arts Magazine. Raszka is inspired to make art as a way of processing his experiences in the world. He comments on current and historical events as they relate to our present state. “Making art is a way for me to understand the world. I mix media, styles and subject matter. I process media and ideas just as I must process images and information coming at me from all sides.”
Raszka brings his fine art aesthetic to bear on his day job as Senior Art Director with local advertising agency Estipona Group. As an illustrator, graphic designer, photographer and fine artist, Raszka helps his creative team bring truly original thinking to some traditional advertising forms. Clients benefit from results- oriented advertising that doesn’t necessarily look or feel like advertising.
A Putnam, Connecticut native, Raszka received a Bachelors of Fine Art from the University of Connecticut in 1988. In addition to the Sierra Arts Gallery, his work is also currently on display at La Luz De Jesus Gallery in Los Angeles and the Launchpad Gallery in Portland, OR. Raszka has received numerous national advertising and art awards including regional and national Addys, Print Magazine, The Los Angeles Society of Illustrators and the San Francisco Society of Illustrators.